Kokuyo Malaysia

Beyond Creative Limits

Kokuyo is a Japanese furniture and stationery company that has expanded to Malaysia for more than 20 years. To celebrate Kokuyo Furniture Malaysia’s 20th Anniversary, they collaborated with us to create a celebrative campaign that expresses their gratitude to all of their internal and external stakeholders.

Art direction
Brand identity
Packaging
Print

We dived into several in-depth studies while facilitating productive discussions with the brand to better understand their needs. Finally, we proposed a key visual in an isometric design style that incorporates and reflects on their core business. This key visual takes a perspective twist on Kokuyo’s innovative office furniture to create an optical illusion of the number ‘20’.

Paired with the tagline ‘Beyond Creative Limits’, the key visual portrays Kokuyo’s uniqueness & passion for continuous success in making creative ideas possible when people choose the brand.