Woh Hup

Communicates Delightful Taste

Woh Hup Food is a Singaporean-based food company that specialized in manufacturing Asian seasoning sauces. They have since ventured into supplying ready-to-cook meals and instant noodles as well. We were challenged to adapt to their needs and help launch their new ‘Non-Fried’ instant noodles - to position it as a premium and high-quality product that stands out amongst its competitors.

Advertising
Art Direction
Packaging Development
Print

We proposed a minimalist approach by illustrating an eye-catching contrast through a blast of colour that was overlaid on a black background. This was further refined with creative elements such as the shrimp and chicken (for easy flavour identification), as well as some golden sparkles to highlight the noodle's flavorful blast.